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Case study 003

A week of meals for your household, in thirty seconds.

Peri Happy is a nutrition platform for perimenopause and beyond, with 550+ evidence-based recipes and a weekly email read by 15,000 women. Labs turned the library into the Peri Planner: a week of meals that respects your diet, your family and your symptoms, and changes when you type what you actually want.

LiveLive since September 2026, one month after the concept was agreed.

Speed
30sto plan a week for a whole household
Library
550+recipes indexed by symptom, diet and ingredient
Delivery
1 mofrom concept to live, September 2026

01Context

Great recipes, and the same question every Sunday

Peri Happy's readers trusted the recipes. What they didn't have was time. A week of meals that suits a woman managing symptoms, a partner who eats differently, two children and a budget is a planning problem, not a browsing problem.

Every recipe site has a search box. Almost none of them will tell you what to cook on Thursday.

The perihappy.com homepage: “Food that works with you”, with recipe and source counts
perihappy.com

02What we built

The Peri Planner

Every recipe indexed and made available to a weekly planner that takes diet, family size and current symptoms and produces a week: seven days of meals, a shopping list, and a breakdown of each meal.

Then the part that makes it feel like a person rather than a filter: you tailor it by typing. “I want fish tonight but no one else eats it” swaps one plate and leaves the rest alone. Community tooling sits alongside, so the plan is something to talk about, not just download.

The Peri Planner: a vegetarian week for two, with a meal's recipe and ingredients open
Peri Planner, your week

03How

Constraints first, then language

Planning is a constraint problem before it's a language problem. The planner solves diet, symptom and household constraints deterministically over the indexed library, and uses models for the parts that need them: understanding a typed request, explaining a swap, writing the breakdown. Multi-model, chosen per task.

It runs on Edge Compute behind Peri Happy's site, which their team deploys and manages through Edge's agentic tooling.

The Peri Happy recipe library, filterable by craving, symptom and diet, with a prompt to try the planner
Recipes, filtered by symptom

04What changed

The library became a service

Live in September 2026, one month after the concept was agreed. For Peri Happy, a content site gained a product: something to build membership around, and a reason for 15,000 weekly readers to come back midweek.

Before

An evening of browsing and a notepad.

Now

30sto plan a week

Thirty seconds, and better the more precisely a reader says what they want.

05What's next

Plans that learn, and a planner that shops

The next concepts on the table:

  1. 01Plans that remember what a household actually cooked and liked
  2. 02Symptom tracking that feeds the planner
  3. 03A shopping list that fills a basket at the reader's supermarket, rather than describing one

Run by Edge Expert Services. Labs stays alongside the team as their R&D partner.

In their words

Peri Happy on the work

We describe what we want and it's live minutes later. We spend our time on recipes and research, not infrastructure.
Founding teamPeri Happy

Peri Planner 003

Live
Client
Peri Happy, perihappy.com
Sector
Health & consumer. Nutrition and community.
Status
Live, launched September 2026.
Build
One month, concept to live.
Labs' role
  1. Report
  2. Concept and spec
  3. Build
  4. Expert Services
Now run by
Edge Expert Services, deployed through Edge's agentic tooling
Stack
Multi-model plannerConstraint solving over an indexed libraryEdge ComputeEdge CDNEdge DNSEdge Shield

Turn content into a product

If you publish something people trust, there's probably a service hiding inside it. A month is often enough to find out.

Or write to labs@edge.network